Back to the knowledge base
Products & modules2 min read

How demand forecasting works

Forecasts are generated from historical sales, distributor purchase patterns and market trends, and feed procurement, production planning and stock allocation.

The forecasting model works from three inputs: your historical sales data, distributor purchase patterns, and market trends. It is not a generic industry curve applied to your categories — it is built on what your own network has actually bought.

The output feeds three decisions that are otherwise made on instinct: raw material procurement, production planning, and how stock is allocated across the network.

What you can see

End-to-end visibility runs from raw material stock in warehouses, through production unit output and distributor inventory, to in-transit shipments and retail-level stock — updated in real time. Logistics adds route planning, carrier management, shipment tracking and delivery confirmation in the same place.

Read more on the supply chain page.