From your vendor to the retailer's shelf. And into your books.
Targets connects production, company sales, distributors, field teams, accounts and people in one system. Every module is included for every login.
Built for the three teams who run distribution.
The field
Book, deliver and collect from the counter, with or without signal. The day closes with cash counted and stock checked.
The operations
Primary orders, distributor stock, loads, invoices, returns & payments in one flow, with your schemes and taxes applied as you defined them.
The leadership
A daily scorecard from region to rep, a live map of the team, and books that are already posted when the month ends.
One sale, followed all the way through.
- Produce or purchaseVendors, raw material and finished stock, by warehouse.
- Sell to your distributorOrder, approve, dispatch, invoice with tax and discount.
- The distributor receivesStock lands in the distributor's warehouse and shows on your screen.
- The rep books the shopRoute, order, scheme and tax, on the phone, offline if needed.
- Deliver and collectCash, credit or cheque. The customer's balance updates.
- The books post themselvesSales and receipts become vouchers, ledgers and a profit and loss statement.
Every module, one login.
Sales & Distribution
Company sales, distributor operations, field booking and delivery, pricing and tax, market execution, reports.
Accounts
Books that post themselves from purchases and sales, for the company and every distributor.
Lead Generation & CRM
Scan cards and QR codes at events and build one shared contact list.
People
HR, smart attendance (in beta), leave, payroll, incentives and claims.
Recruitment
Write the job, score every CV, grade video interviews, sign the offer.
Projects & Collab
A plan from a brief, tasks, budgets, recurring work and team chat.
Production & Manufacturing
Vendors, raw material, production runs and finished stock.
AI Reports
The report is built first. Then you can ask it anything.
Reports built for reading. Ask about them when you want.
Every report in Targets comes with an analyser section that explains what changed and where to look, without sending anything to an AI. When you want to go deeper, open a conversation about the report. You choose when, and you are told what is shared.
The analyser, on every report
What changed, where, and what to look at next. No AI call is made. Included for every login.
Ask when you want
Open a conversation about a report. An agent works through your data and answers with the numbers and where they came from.
You are told what is shared
Conversation is off until you switch it on. In most cases only figures and internal codes are sent, never product or company names.
15 +
Live companies
3,000 +
Active distributors
5,000 +
Active logins
100 +
Cities and towns
Built for the trades that run on distribution.
Nine trades, one system. The modules, the schemes and the reports are set up for the way each one sells.
FMCG
Routes and beats, scheme sheets, secondary sales targets, distributor claims.
Beverages
Crates, returnable bottles, chillers, and the discipline of a daily load.
Tea
Weight-based packs, wholesale credit, and prices that move with the auction.
Confectionery
Impulse displays, fast rotation and the shelf share that decides a month.
Ready-made food
Short shelf life, cold chain, and returns handled before they become losses.
Personal care and cosmetics
Range depth, pharmacy and general trade in one book, merchandising paid on proof.
Baby care
Pharmacy channel, batch tracking, and a customer who buys the same thing every month.
Fragrances
High value, low volume, agents and counters rather than vans and beats.
Chemicals
Hazard classes, drums and pallets, and invoices that satisfy the regulator.
Our sales have definitely improved after switching to Targets, just because of the valuable insights and reports.
It's been phenomenal to use Targets. We have analysed customer trends, realigned marketing and improved sales.
Find your fit.
Industries
FMCG, beverages, tea, confectionery, ready-made food, personal care, baby care, fragrances and chemicals. How Targets is used in each.
Pricing
One price per login, every module included. From $8 to $12 a month on a one-year plan, or $15 month to month.
Customers
The companies that run on Targets, in their own words.
Questions people ask first.
What does Targets cover?+
Production, company sales, distributor operations, field sales, accounts, lead capture, HR and payroll, recruitment and projects. Every module is included in the price of a login.
Who is it built for?+
Companies that sell through distributors and field teams: consumer goods, beverages, tea, confectionery, personal care, chemicals and similar trades.
Does it work without internet?+
The mobile app stores the working day on the phone and uploads it when the signal returns.
How is it priced?+
Per login, per month. The more logins you have, the less each one costs. See Pricing.
How long does it take to go live?+
Minutes. Onboarding is automated: create your company, load products, prices and schemes from your sheets, add distributors and people, and the first order can be booked the same day. Larger rollouts go region by region at your pace, with guided onboarding on Starter and above.
We are a group with several companies. How does that work?+
Each company has its own Targets account, with its own data, users and billing.
See your own business in Targets.
Bring your price list and your scheme sheet. We will set them up in the demo.