Targets

Built for companies thatsell through distributors.

The trades differ. The problems rhyme. Here is how Targets is used in each.

Nine trades, one system

FMCG

Thousands of outlets, visited daily, with schemes that change every month.

Daily journey plans and offline booking across every beat

Schemes and free goods applied the same way by every rep

Primary against secondary, distributor by distributor

Beverages

Sold from the van, delivered the same day, heavy on returns.

Van loading, spot sales and end-of-day unloading

Returns confirmed by a manager before they count

Cash, credit and cheque collected at the counter

Tea

Many pack sizes, many price points, scheme-led trade.

Price lists and distributor overrides by pack and region

Distributor stock by SKU, in cartons and pieces

Targets by SKU for every rep

Confectionery

Impulse products where shelf position and freshness decide the sale.

Expiry and damage booked at the outlet and confirmed by a manager

Shelf photos and merchandiser tasks on every visit

Coverage measured even when a visit produces no order

Ready-made food

Short shelf life and fast replenishment.

Same-day booking and delivery from distributor stock

Stock positions by warehouse and distributor

Production runs feeding finished stock

Personal care and cosmetics

Sold by people in stores as much as by reps on routes.

Brand ambassador attendance and daily workflow

Tertiary sales by SKU, store and ambassador

Sales to modern trade as direct parties

Baby care

Pharmacy and modern-trade channels, with credit to manage.

Channel-wise sales and customer balances

Credit limits and collections by outlet

Surveys on availability and shelf share

Fragrances

High-value stock, counter staff and online sales.

Counter staff tracked as brand ambassadors

Web shop and marketplace sales as their own channel

Stock control by warehouse and distributor

Chemicals

Fewer, larger customers, long credit and formal paperwork.

Direct sales with approvals and tax-ready invoices

Receivables, ledgers and statements per customer

Vendors, raw material and production runs

Where each use case lives

Field Sales & Delivery

Journey plans, offline booking, van sales, collections, returns.

Distributor Operations

Stock by SKU, warehouses, sub-distribution, settlements.

Products, Pricing, Tax & FBR

Price lists, schemes, free goods, tax, FBR.

Market Execution

Surveys, merchandising, brand ambassadors, tertiary sales.

Primary Sales

Distributors, direct parties, online channels.

Accounts and Production

Books per customer and distributor; vendors, raw material, production runs.

Do not see your trade here?

If you sell through distributors or field teams, Targets fits. Tell us how you work.