Recording e-commerce and direct-party sales
Direct parties are buyers the company serves without a distributor, such as modern trade. Online sales are recorded under a dedicated e-commerce channel with each marketplace as a customer.
Not every company sale goes through a distributor. Targets records two other kinds of primary sale so they report as their own channels.
Direct parties
When the company sells straight to a large modern-trade account or any other buyer with no distributor involved, that buyer is set up as a direct party. Orders follow the same create, verify, approve and dispatch flow as a distributor order, with the party's own invoice format.
E-commerce
Online sales are recorded under a dedicated e-commerce sales party. Each marketplace, such as Daraz or Foodpanda, or each individual online buyer, is added as a customer of that party. Sales from the company's own web shop are recorded the same way.
In reports and accounts
Both channels appear in the primary sales reports beside distributor sales, and both post to the company's books like any other sale. Targets does not connect to marketplaces directly; the sale is recorded in Targets when it is made.
More on Sales & distribution
Setting up geography and hierarchy
Regions, areas, territories and towns, and the managers and reps who own them. Access and reporting both follow this structure.
Adding products, price lists and discount levels
Products carry category, brand and pack size. Prices live in lists per company, distributor and group. Four discount levels apply automatically, then a manual discount on top.
Onboarding a distributor
Create the distributor, set opening stock, add their users and decide what they can see. Most distributors are live within a week of the company being set up.