What Targets is, and what it replaces

Most companies that come to Targets are not missing a system. They have several: an order-booking app, a spreadsheet from each distributor, an accounting package, a payroll file. The cost is not the licences. It is that none of them agree, and somebody spends the first week of every month making them agree.

Targets replaces that with one system. A rep books an order on the phone, the distributor's stock is reserved, the delivery is settled in cash or credit, the customer's balance updates, the sale posts to the books, and the rep's target achievement moves, without anyone typing it twice.

What it covers

• Sales and distribution: primary sales from the company, distributor operations, field booking and delivery, pricing and tax, market execution and reports.
• Accounts: vouchers, ledgers, profit and loss and balance sheet, posted from sales, with separate books for every distributor.
• Lead generation and CRM: card and QR scan into a shared contact list.
• People: HR, smart attendance, leave, payroll, incentives and claims.
• Recruitment: AI-written jobs and interviews, CV scoring, graded video interviews.
• Projects and collaboration, production and manufacturing, and AI reports.

Who it is for

Manufacturers, importers and brands that sell through distributors and field teams: consumer goods, beverages, tea, confectionery, ready-made food, personal care, baby care, fragrances and chemicals. Targets was founded in 2016 and is made by Ivy Interactive in Pakistan.

How it is sold

Per login, per month, with every module included. Small teams start month to month; larger teams subscribe annually and pay less per login as they grow. See the pricing article for the numbers.